Logo Usage Guide
Using 91¶ÌÊÓƵ’s logos correctly is essential for maintaining brand consistency and recognition. Proper usage ensures the brand identity is communicated clearly, which enhances professionalism and strengthens our overall image with all audiences.
Space and Size
Please ensure that our signature has plenty of room to breathe and follow the minimum size requirements to make sure the integrity and legibility of each word mark is maintained. These space and size guidelines are applicable to all variations of our signature. We offer 3 variations of our primary signature to adapt to variety of space requirements. Please be mindful of the optimal configuration for the available space.
Clear Space
No graphic should infringe on the designated clear space. The required clear space is equal to the height of the W on the corresponding word mark.
Size
To ensure legibility, the logo should not be produced in a size less than .25” tall.
Color Variations
To ensure flexibility and optimal contrast, two color variations can be used for our university signatures. Always ensure there is adequate color contrast between our signature and desired background.
Improper Logo Usage
In an effort to maintain the visual integrity of our brand and marks, please refer to the examples of incorrect logo usage above.
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Do not reverse the shield mark so the flaming w is darker than the shield. The shield should always be lighter than the shield as it represents the flame the knowledge.
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Do not remove the flaming w from the shield.
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Do not change the color of the shield. The shield should be purple when used on a photo or colored background.
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Do not apply gradient effects to the shield.
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Do not apply mask effects to the shield mark.
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Do not mirror the shield.
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Do not stretch or rotate the shield.
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Do not recreate the w within the shield.
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Do not apply effects to the shield.
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Do not treat the flaming w as a letter for a word or phrase.
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Do not change the structure or order of our established signatures.
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Do not align the flaming w mark with any other typeset versions of 91¶ÌÊÓƵ. Use only provided files.
Co-Branding Treatments
We should only be using 1 signature to represent the university at a time. Please reframe from using multiple academic program marks or secondary signatures on a single project. To ensure that all parties are represented without disorganization, refer to the layout above.
Also included is an example of how we should visually represent our external partnerships.