91¶ÌÊÓƵ

CONTACT

EMAIL: atmadeepmukherjee@weber.edu

OFFICE: WB 268

ABOUT

Atmadeep joined the Goddard School of Business & Economics at 91¶ÌÊÓƵ in the Fall of 2022 after he received his PhD in Marketing from the University of Arkansas. Before entering the business program, Atmadeep worked as a Shopper Insights professional for Samsung managing the Walmart account.

Atmadeep’s research focuses on retailing and the service industry. In retailing, he has investigated the relationships between free-gift promotions, online reviews, influencer opinions, and return policies of major retailers. His research has also produced guidelines to increase sales of imperfect produce and optimize restaurant menus in the service sector. His work has been published in the Journal of Consumer Marketing, Journal of Services Marketing, and Journal of Retailing.

Atmadeep now serves as a member of the Editorial Review Board of the Journal of Consumer Marketing.

Atmadeep’s teaching interests include introductory marketing courses, digital marketing, analytics, and social media. Currently, he is teaching Marketing Concepts & Practices and Social Media Marketing & Strategy at Weber State. Previously, he taught Marketing Research.

EDUCATION

Ph.D. - Marketing University of Arkansas, June 2022

M.B.A . - University of Arkansas, August 2017

B.S., Power Engineering - Jadavpur University, India, August 2015

JOURNAL PUBLICATIONS

1. Mukherjee, A., Mukherjee, A., Iyer, P. and Smith, R.J. (2022), “The retailer’s puzzle: influencer opinions and consumer-generated information”, Journal of Consumer Marketing, Vol. 39 No. 7, pp. 756-768.

2. Mukherjee, A., Mukherjee, A., & Iyer, P. (2021), “Imperfect Produce: Retailer Actions and Service Outcomes”, Journal of Services Marketing, Vol. 35 No. 8, pp. 1061-1072.

3. Rokonuzzaman, Md., Mukherjee, A., Iyer, P., & Mukherjee, A. (2020), “Relationship between retailers’ return policies and consumer ratings”, Journal of Services Marketing, Vol. 34 No. 5, pp. 621-633.