Students must complete a minor approved by their academic advisor OR select 15 credits from the following listings.
Audience Analysis Track
Course Title |
Credits |
COMM 3820 Persuasive Communication OR
COMM 3850 Advertising OR
COMM 4400 INT Public Relations Media and Campaigns OR
COMM 4760 Media Management and Distribution |
3 |
FAM 3150 Consumer Rights and Responsibilities |
3 |
HLTH 2700 Consumer Health |
3 |
MIS 2030 Introduction to Business Analytics
Prerequisites: MATH 1040 or QUAN 2600 |
3 |
MIS 3220 Business Intelligence
Prerequisites: MATH 1040 or QUAN 2600, MIS 2030 |
3 |
MIS 3230 Data Mining for Business
Prerequisites: MATH 1040 or QUAN 2600, MIS 2030 |
3 |
MKTG 3100 Consumer Behavior
Prerequisite: MKTG 3010 |
3 |
SOC 3600 Social Statistics
Prerequisite: MATH 1010 or equivalent |
3 |
SOC 4220 Life in a Consumer Society |
3 |
Digital Strategy Track
Course Title |
Credits |
Required: ACTG 2010 Survey of Accounting I OR BSAD 1010 Introduction to Business |
3 |
ACTG 2020 Survey of Accounting II
Prerequisite: ACTG 2010 |
3 |
ENTR 1002 Startup Innovation |
3 |
ENTR 2002 Marketing Strategy for Small Business |
1 |
ENTR 2003 Marketing Execution for Small Business |
1 |
ENTR 2004 Branding for Small Business |
1 |
ENTR 2006 E-Commerce for Small Business |
1 |
HAS 3020 Health Care Marketing |
3 |
MGMT 3010 Organizational Behavior and Management |
3 |
MIS 2030 Introduction to Business Analytics
Prerequisites: Math 1040 or QUAN 2600 |
3 |
MIS 3220 Business Intelligence
Prerequisites: Math 1040 or QUAN 2600, MIS 2030 |
3 |
MIS 3230 Data Mining for Business
Prerequisites: Math 1040 or QUAN 2600, MIS 2030 |
3 |
MKTG 3010 Marketing Concepts and Practices |
3 |
MKTG 3100 Consumer Behavior
Prerequisite: MKTG 3010 |
3 |
SOC 3600 Social Statistics
Prerequisite: MATH 1010 or equivalent |
3 |
Web Design Track
Course Title |
Credits |
ART 1120 Design Concepts |
3 |
ART 2430 Introduction to Graphic Design
Prerequisite: ART 1120 |
3 |
ART 2450 CA Foundations of Photography: Color/Digital |
3 |
ART 2750 Foundations of Video Art |
3 |
ART 3430 Typography and Publication Design
Prerequisite: ART 2430 or Instructor Permission |
3 |
ART 3435 Web Graphic Design
Prerequisite: ART 3430 or Instructor Permission |
3 |
ART 4400 Interaction Design
Prerequisite: ART 3445 or Instructor Permission |
3 |
SOC 3600 Social Statistics
Prerequisite: MATH 1010 or equivalent |
3 |
WEB 1010 Exploring Web and User Experience |
3 |
WEB 1400 Web Design and Usability |
3 |
WEB 2200 Image Editing |
3 |
WEB 2210 Computer Illustrations |
3 |
WEB 2410 Web Animation I |
3 |
WEB 2500 User Experience Design
Prerequisite: WEB 1400 |
3 |
WEB 3300 Motion Graphics
Prerequisites: WEB 2200, WEB 2300 or Instructor Permission |
3 |
WEB 3530 Information Architecture
Prerequisites: WEB 1400, WEB 2500 |
3 |