Be Brilliant Campaign
The Be Brilliant marketing campaign launched in 2023 91¶ÌÊÓƵ after more than a year of research and collaboration. Building upon previous messaging to “Ignite the Power Within,” the new campaign takes inspiration from the flame of knowledge, or “flaming W,” within the 91¶ÌÊÓƵ shield. But now that light emanates from our amazing students, faculty, staff and alumni, shining a light on their accomplishments and illustrating that you, too, can Be Brilliant.
Shield Usage Guidelines
- The shield should be used sparingly and with intention, we want to be mindful of oversaturation and only use it when we are putting our best foot forward.
- Do not use the isolated shield mark in addition to a shield-treated photo, or vice versa. There should only be one shield used apart from the 91¶ÌÊÓƵ signature logo.
- It’s okay to not use the shield on photos that don’t support the concept.
- The shield should only be used with great photos, please do not use the shield to elevate a poor image. Photos should display the following attributes.
- Nice lighting (no dark images)
- Not too busy (shallow depth of field images are ideal)
- Plenty of contrast so the shield stands off the photo.
- Please avoid stock imagery if at all possible when using the shield, these treatments should be authentic, and speak to the value of Weber State.
- Please run treated images by MarComm. If you need our support in generating a treated photo, we’d be happy to help.
- The shield should be used in conjunction with the Be Brilliant messaging.
Targeted Messaging Recommendations
Be {insert adjective}. Be {insert adjective}.
Be Brilliant.
i.e. Be bold. Be driven. Be Brilliant
{insert value proposition} to
Be Brilliant.
i.e. Weber State helped find me the funding… or
Night classes gave me the flexibility...
Be Brilliant Design Assets
To request more Be Brilliant design assets, fill out the Marketing & Communications .