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Brand
Weber is opportunity. It's what we do, all the time, in all different ways. Whether it's as simple as taking your family to an inexpensive basketball game, or as huge as transforming your entire life, it can happen here.
Every admission we grant, every course we offer, every employee we hire, every event we host, every partnership we create in the community... all opportunities.
This is what we want people to think of when they see the Weber State brand.
This statement — "Weber is opportunity" — is the foundation of all of our marketing and communication efforts. No matter the venue or format, we want to make sure that the stories we're telling and the messages we're crafting illustrate and reinforce this idea, in words, in visuals and in tone.
Content Creation Checklist:
Who is this message for?- What are their needs?
- What are their roadblocks to achieving your call to action?
- Does the message and visuals support the 91¶ÌÊÓƵ brand?
- Is this easily identifiable as a Weber State message?
- Is the platform/delivery the best for your audience?